QHD
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DownloadQHD Brand Resources
Get official logos and application icons.
Keep every use clear and consistent.
Find the right logo for your use.
Choose a use case, color and file format to get three matching logo lockups.
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Application icons
Six official icons. Each download includes an SVG vector file and a high-resolution PNG.
One brand. A consistent identity.
Keep the QHD identity consistent across logo lockups, colors, typography and applications.
Logo lockups and usage
- Internal use
- Use lockups without Lab for internal documents and product identification.
- External communications
- Use fixed lockups with Lab for advertising, exhibitions and public communications.
- Brand name
- Use the Quick High Definition lockup for launches, partner presentations and brand introductions.
- Website promotion
- Use the QHD.COM lockup for advertising end cards, exhibitions and channel materials.
Do not separate, move, rearrange or rewrite the elements of a fixed lockup.
Brand colors
Brand red#C6171ERGB 198 / 23 / 30
Black#000000RGB 0 / 0 / 0
White#FFFFFFRGB 255 / 255 / 255
Use red logos on light backgrounds, and white logos on dark or brand-red backgrounds.
Brand typography
Lab, Quick High Definition and QHD.COM accompanying the logo use Alibaba PuHuiTi 3.0, 75 SemiBold, italic.
Download brand font TTFAlibaba PuHuiTi 3.0
Quick High Definition
75 SemiBold / ItalicUse the master logo artwork for secondary text. Do not substitute fonts or retype the text.
Please avoid
- Stretching or compressing the logo
- Moving the Lab label
- Changing individual colors or adding outlines
- Substituting the secondary typeface
- Combining multiple logo lockups
- Using low-contrast backgrounds
Complete brand guidelines
Browse the six-page guidelines or download the complete PowerPoint.